Digital Smiles
Keeping up with the ever-evolving world of Artificial Intelligence (AI) and marketing technology can be a challenge. To help you stay informed, here is a roundup of the latest AI martech products and news from the past week.
Tidio's Lyro is an AI chatbot built for small and medium businesses to provide hyper-personalised customer support without the hiring costs. It is free to use, with subscriptions starting at $25 a month.
Spiff's Spiff Assistant is a generative AI feature that helps customers to self-manage on the Spiff platform. It can predict commissions, attainment, and attrition, and provide insights on how commission plans are performing and driving behaviour.
Mercury Analytics' research platform now has MercuryAI, driven by OpenAI. It summarises open-end verbatim responses, focus group data, and in-depth interviews in a variety of ways. It can reveal emotions, themes, and audience perceptions, as well as automatically code open-end responses.
AnyRoad's Pinpoint is an AI-powered feedback assistant that provides insights into what drives positive and negative brand experiences, and suggests actions to improve impact and ROI. It does this via text analysis, feedback summaries ranked and flagged for urgency, and filtering results by date, experience and type.
Taboola has added several new generative AI features, including the ability to generate content and copy for ad creative, such as titles, images and headlines. It can also create variations of campaigns to appeal to multiple audiences and suggest and leverage best practices.
Stability AI launched Stable Doodle, which turns sketches into visually pleasing images. It is available via ClipDrop.
Google's generative AI bot, Bard, now operates in 43 additional languages, from Arabic to Vietnamese. It has also added privacy features, requested by European Union regulators last month, to give users more prominent explanations and notifications about how it uses their data.
Sampler, a shopper promotions and insights platform, bought AdMass, an AI-powered SaaS platform that enables brands and agencies to create data-driven user-generated content promotions.
Shutterstock signed a licensing agreement with OpenAI and is providing indemnification for the license and use of Shutterstock images to its largest customers. The agreement allows the company to train its generative AI bot on Shutterstock's image, video and music libraries and associated metadata.
For a better understanding of what trends to expect in 2023, read our article on the top 5 XR and AI marketing trends in 2023.
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Originally reported by Martech: https://martech.org/this-weeks-roundup-of-the-latest-ai-martech-products-and-news/
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