Digital Smiles
Top executives are increasingly recognising the importance of social data and insights in understanding consumer behaviour, predicting trends and making informed decisions. Social data is more than just numbers and can be used to achieve tangible business results. Incorporating social insights into all aspects of a company is essential for spotting trends, analysing competitors and managing crises proactively.
The Harris Poll's 2023 State of Social Media report highlighted key business priorities in today’s economic climate. These included building brand reputation and loyalty, understanding customers better, improving competitive positioning, and predicting future trends with reduced budgets. Leveraging data from social media can help with these goals by allowing brands to stay ahead in a competitive market. Here are three examples of businesses which have used social media data to drive real results.
Plaid is a San Francisco-based fintech company that allows consumers to link their financial accounts to their favourite apps and services safely and securely. To manage their brand perception, Plaid used Sprout Social, a social media management and intelligence platform, to create a feedback loop which enabled sharper messaging and raised brand awareness. This data-driven approach also allowed them to understand why certain messages weren't working and adjust their strategy accordingly.
Hudl is a software company offering performance analysis tools for sports teams and athletes. To combat customer service seasonality, Hudl invested in an SMM platform to gain insights into the demand for customer service. With this data, they could plan staffing more efficiently and ensure year-round quality care, increasing customer satisfaction and loyalty.
Goally is a technology company which helps families with neurodiverse individuals. Through Sprout Social's listening functionality, they gained visibility into conversations relevant to their industry and uncovered the needs of their core audience. This allowed Goally to validate their vision and provide a solution for those in need of information.
Social media can provide more than just clicks, likes and shares; it can also offer meaningful insights and data which can influence multiple areas of a business. With the right tools and know-how, you can make better decisions by leveraging social data. Sign up for a free trial of Sprout Social today and see how it can help you unlock the true potential of your social media strategy.
Originally reported by Martech: https://martech.org/social-media-datas-rising-influence-on-business-success/
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