Migrating to Google Analytics 4 (GA4) has been a challenge for marketers worldwide. To get a better understanding of how the industry is coping, Search Engine Land and MarTech recently ran a poll and the responses were quite interesting.
From short and humorous one-liners, to longer, more serious complaints, marketers made their voices heard. Some of these included “Total cr*p!”, “GA4 = LAME!”, “Google should be ashamed!” and “GA4 is potentially the worst product update ever from a pure usability perspective”.
Others joked that Google might have released GA4 with a hidden agenda to get marketers to move away from their own tools and towards their competition.
The consensus was that the switchover is a big adjustment and while it’s important to keep laughing, it’s also necessary to figure out how to get the most out of GA4.
It’s clear that marketers aren’t pleased with the transition and the enforced switchover to GA4 is a historic transitional moment in digital marketing history. For those looking for a short-term solution, the best option may be to go on vacation and wait for it all to blow over (though it probably won’t).
Though the transition to GA4 hasn’t been easy, taking the time to laugh and joke about it can make the process a bit more bearable.
Originally reported by Martech: https://martech.org/marketers-roast-google-analytics-4/
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