Marketing work management platforms are becoming increasingly important for marketing leaders and their teams, helping them to structure their day-to-day work and meet their goals on time and within budget constraints. These platforms offer numerous benefits, including more efficient management of global operations, ease and transparency of reporting, visualizations that aid in planning and resource allocation, improved coordination with clients and other stakeholders, digital asset management and file sharing, more seamless communication with development teams, easier tracking of billable hours and human resource management, and clear accountability that keeps tasks from slipping through the cracks.
The complexity of marketing work and the need to keep digital transformation initiatives on track have contributed to the increased demand for these platforms, which can often integrate with other systems like digital asset management (DAM) or creative suites. Agile marketing has been gaining traction, and many marketing work management vendors offer reports and interfaces geared towards agile workflows such as Kanban boards and a place to input backlog items.
The advantages of using these tools are numerous, ranging from improved collaboration and communication to automation of repetitive tasks. Additionally, they enable marketers to easily track the time spent on projects, and can provide highly customized reporting that are shareable with all stakeholders, giving them a view of progress across multiple initiatives. Download the latest edition of MarTech Intelligence Report to explore the platforms essential to marketing work management.
Originally reported by Martech: https://martech.org/https-martech-org-what-is-marketing-work-management-and-how-do-these-platforms-support-agile-marketing/
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