At the end of the summer, MarTech published a generative AI use policy for their team and contributors to follow. This was in response to reputable publishers being accused of using generative AI to create and publish articles under phony bylines. The company has made it clear that people are responsible for the accuracy, fairness, originality and quality of all their articles, presentations and content. They must also be transparent in disclosing any content generated by AI.
When using generative AI, MarTech's team and contributors must comply with copyright laws, check facts, eliminate bias and credit sources where possible. Editorial and promotional copy must be written by them, but AI can be used for idea generation, optimization, grammar and snippets. When working with proprietary data or assets, privacy settings must always be turned on. They are also prohibited from using any AI tool that does not offer privacy protection.
When using image generation tools, no identifiable intellectual property or copyrighted materials can be used. Examples include using the likeness of a celebrity or other corporate assets. Using logos as part of images is acceptable in certain circumstances. Finally, they must also be mindful when deploying AI hiring tools and oversee their actions.
It’s certain that generative AI will continue evolving. MarTech will update their policy to keep pace with the capabilities of the technology and introduce any changes to how their team and contributors apply generative AI in their work. The full policy can be read here.
Originally reported by Martech: https://martech.org/martechs-generative-ai-pledge/
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