It's essential for marketers to make sure they are in control of their data and using the right technology to protect customer privacy and improve the customer journey. Through attending “Data Down the Drain? CDPs Bring Value to an Underutilized Asset”, presented by BlueConic, marketers can learn how some of the most successful have used the right technology to do this. To identify a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the appropriate technology. For more information on MarTech webinars, click here.
Originally reported by Martech: https://martech.org/dont-leave-the-future-of-your-data-in-vendors-hands/
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