It can be difficult to understand the true measure of success when it comes to agile marketing. To help, we’ve identified four metrics that can help you measure the effectiveness of your agile marketing initiatives. These include: Business Alignment and Outcomes, Team Satisfaction and Growth, Customer Centricity and Value, and Team Performance. In order to get the most out of your agile marketing, it is important to focus on the outcomes you want to achieve and not get caught up in the process. By measuring the right metrics, you can ensure that you are delivering value to customers quickly and effectively and that your team is performing at their best.
Originally reported by Martech: https://martech.org/4-agile-marketing-metrics-that-really-move-the-needle/
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