Meta, the tech giant, has partnered with Amazon to simplify the conversion process for Amazon sellers. This new feature will enable shoppers in the U.S. to link their Facebook and Instagram accounts to Amazon, allowing them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described this as “the most significant ad product of the year”.
The new collaboration works by allowing Meta users to click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Consumers can then use their linked Prime accounts to buy products without entering card details. Rahmey explained that this could prove to be a significant revenue opportunity for Meta, Amazon and advertisers, as it provides more ad signals, increased transaction fees and more conversions.
The rollout of this new feature comes after Apple’s privacy changes in 2021, which made it tougher for social media companies to target users, and caused Meta’s stock to drop by 64%. After nine months of revenue declines, Meta’s ad revenue bounced back last quarter, which the company attributes to layoffs and its continued investments in AI. A spokesperson for Amazon commented that customers will now be able to “shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps”. This is a great opportunity for technology-savvy business professionals looking to increase their revenue.
Originally reported by Martech: https://martech.org/meta-partners-with-amazon-to-streamline-advertisers-conversions/
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