This week, parent company Meta announced its new AI Sandbox tool, designed to make it easier for advertisers to create variations of the same ad copy for different target groups, generate backgrounds, and crop images for different formats, such as social posts, stories, or short videos like Reels. AI Sandbox is currently available to select advertisers, with expanded access coming in July. This move comes from CEO Mark Zuckerberg, who gathered his top execs for an extended meeting last September to address the company's gap in tooling, workflows and processes for AI development. Zuckerberg is determined to bridge this gap and make life easier for marketers.
Originally reported by Martech: https://martech.org/meta-unveils-generative-ai-tool-for-facebook-and-instagram-advertisers/
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