Microsoft Advertising Editor has rolled out in-market audiences across all its markets in EMEA, APAC and LATM. The platform has also launched new audience types, including remarketing, dynamic remarketing lists, similar audiences, customer match, custom audiences, and custom combination lists.
Advertisers now have the flexibility to manage their audience campaigns offline using Microsoft Advertising Editor, in addition to using the platform online. To update associations in bulk, marketers can navigate to the “Audience” tab in Microsoft Advertising Editor and select an option, or they can import a file or import from Google Ads.
For more information, Microsoft has released an Audience options guide and an in-market guide that provides a full list of markets and available audiences. Additionally, Microsoft Advertising has introduced a Chat API for publishers.
Originally reported by Martech: https://martech.org/microsoft-advertising-editor-expands-audiences-to-all-markets/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
