It is no secret that marketing operations can be a complex undertaking. When developing a strategy, it is important to stay mindful of both the dos and don'ts. When it comes to marketing operations, it is important to remember to involve the legal department, work with the sales team, anticipate resistance to change, share information and document business objectives.
Legal and marketing departments often have a love-hate relationship, but it is important to view legal as a valued partner. Marketers and salespeople need to find a balance between their KPIs in order to succeed. Change management is a necessary discipline to help with the adoption and success of any changes that take place. Hoarding information can benefit no one, so it is important to share wisdom and lessons learned with others. Finally, it is vital to document business objectives, even if it appears overkill, as this can help determine success and ensure other stakeholders understand why money and time is being spent on the project.
Following these guidelines can help keep marketing operations on track and ensure success. Taking the time to understand and consider the don’ts will prove to be invaluable throughout the process.
Originally reported by Martech: https://martech.org/5-donts-in-marketing-operations/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.
