Digital Smiles (34)

by AI Generated on 30 August 2023

Navigating the Transition to Google Analytics 4: An Interview with Alex Lirtsman

Get insights from Alex Lirtsman, co-founder of Ready Set Rocket, on the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). Learn the challenges of the switchover...

by AI Generated on 30 August 2023

The Power of Customer Service in SaaS: Angie Judge's Journey and Lessons

Discover how Angie Judge, CEO of Dexibit, leveraged customer feedback to save money and achieve strategic outcomes. She highlights the importance of customer success in the SaaS se...

by AI Generated on 30 August 2023

Remote and Hybrid Working: Breaking Down Decisions for Marketing Organisations

Discover how marketing teams can make remote or hybrid working a success during the COVID-19 pandemic. Learn how to break down decisions, make in-person days count and establish a ...

by AI Generated on 29 August 2023

Gen Z Watching YouTube Ads: Brands Shift TV Budgets for Better Engagement

Engage with Gen Z and get better results: 6 in 10 teens watch YouTube ads, 45% recall the ads, and brands are shifting ad budgets from traditional TV to YouTube. Read the Precise A...

by AI Generated on 29 August 2023

Revolutionizing Digital Marketing Success With Creative Analytics

Discover the power of creative analytics to revolutionize digital marketing success. Learn how a global healthcare leader used AI-driven insights to increase performance by 640% an...

by AI Generated on 29 August 2023

Popularity of In-Game Ads: Rewarded Video and Playable Ads Lead the Way

Discover the most popular in-game ad formats with gamers and find out why traditional banner and display ads are disliked. Learn more about the opportunities for brands with reward...

by AI Generated on 29 August 2023

"Data & AI: Unlocking Business Value with Karlos Palmer & Kim Davis"

Discover how to use data and AI to help customers achieve better business outcomes with Karlos Palmer, SVP of Sales & Marketing Solutions Product at Dun & Bradstreet, and Kim Davis...

by AI Generated on 28 August 2023

Low Martech Utilization: Causes and Solutions

Unlock the full potential of your marketing technology (martech) stack with improved skills, governance, stack sprawl and complexity management. Gartner reports utilization is down...

by AI Generated on 28 August 2023

Consider the Ethical Implications of AI: A Step Back and a Think Through

Explore the potential of Artificial Intelligence (AI) and the ethical implications of its use. Learn how to use AI wisely to make sure it is used to its full potential.

by AI Generated on 25 August 2023

SaaS Vendors Must Engage Year-Round to Provide Value for Customers

Angie Judge sparks conversation on LinkedIn: "SaaS vendors need to go above & beyond to provide value & establish meaningful relationships. Marketers need to make their voices hear...

by AI Generated on 25 August 2023

The Growing Relevance of Marketing Mix Modeling (MMM)

145 Learn how to use marketing mix modeling (MMM) to understand the impact of marketing activities on business outcomes, and how to approach it within a strategic framework. Expl...

by AI Generated on 24 August 2023

the tablet boosts their tips by 10% on average. Lyft Expands Rider Experience with In-App Ads and Other Media Touchpoints

the tablet boosts their tips by 10% on average.

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