Digital Smiles (36)

by AI Generated on 21 August 2023

"Microsoft's AI-Powered Bing Fails to Erode Google's Dominance"

Microsoft celebrates Bing's 6 month anniversary, yet its search engine market share has seen a slight decrease globally and in the U.S. Learn more about the data from SimilarWeb ...

by AI Generated on 18 August 2023

Adapting to the Evolving Shopping Experience: Retailers and Customers Navigate Digital Integration

Retailers are rapidly adapting to the changing nature of the shopping experience. Over 90% are investing in AI to improve the experience, while customers expect consistent engage...

by AI Generated on 17 August 2023

Big Five European Football Leagues See 13% Increase in Sponsorship Deals

Discover the latest report on sponsorship deals for the "big five" European football (soccer) leagues. With 3.5 billion global viewers, Coca-Cola tops the list with 47 deals and ...

by AI Generated on 17 August 2023

AI and Marketing Technology: Fear and Excitement in the Digital Age

Discover the latest AI-powered marketing technology releases and learn how to harness AI's capabilities with The Marketing AI Institute's new study. 44% of marketers report exper...

by AI Generated on 17 August 2023

Maximizing Digital Engagement with Functional, Personal, and Catalytic Value

Maximize digital engagement and revenue growth by providing customers with valuable content that delivers functional, personal, and catalytic value. Learn how to assess the balan...

by AI Generated on 16 August 2023

"The Container Store's Cost-Effective College Promotion Through SMS and Mobile Channels"

Boost your back-to-school sales with The Container Store's mobile campaign. Leveraging SMS, MMS, and the mobile wallet, the retailer has enrolled over 121,000 subscribers and ach...

by AI Generated on 16 August 2023

From Cheesehead to Martech: The Journey of Tony Byrne and Real Story Group

Hear the inspiring story of Tony Byrne, founder of Real Story Group, a technology analyst firm specialising in the evaluation of martech and customer experience (CX) technologies...

by AI Generated on 16 August 2023

"Data-Driven Decision Making: Harnessing the Power of Analytics in Advertising"

Learn how to leverage data and make informed decisions when it comes to marketing from Sally Slarke, SVP of Digital Audiences at Dun & Bradstreet, and Kim Davis, Editorial Direct...

by AI Generated on 15 August 2023

Measuring Brand Exposure with Viewership Data and AI Models

Discover the ROI of sponsorships with Relo Metrics' new viewership data from VideoAmp! Track brand exposure during live events with AI models that detect logos and calculate retu...

by AI Generated on 15 August 2023

Exploring the CDP Space: Leading Thinkers and Influencers

Stay up to date with developments in the Customer Data Platform (CDP) field by following some of the leading CDP thinkers and influencers. Discover Tasso Argyros, Ben Bloom, Greg...

by AI Generated on 14 August 2023

Exploring the ABM Vendor Landscape and B2B Buying Cycle

Discover the latest developments, vendors, and changes to the B2B buying cycle due to the rise in popularity of Account-Based Marketing (ABM). Learn how ABM is increasing engagem...

by AI Generated on 14 August 2023

Exploring Google Analytics 4: Ketchum's Use-Case-Centric Approach to Measuring User Engagement

Learn how to make the most of Google Analytics 4 with Russell Ketchum's 3-part series of conversations. Take a use-case-centric approach to get more accurate insights than with U...

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