Marketers Reactions to Migrating to Google Analytics 4 (GA4)
Uncover what marketers had to say about the switchover with Search Engine Land & MarTech's poll results.
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Recalibrate GTM Strategies for the 'Next Normal': Problem Identification, Customer Relationships, and Team Sales
Find out how to recalibrate your GTM strategies to succeed in the 'next normal'. Learn strategies and tactics to avoid costly mistakes and prioritize customer experience.
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Improving Data Quality for Maximum CDP Impact
Maximise your CDP impact and build customer loyalty with four key strategies for improving data quality: evaluating data collection, enabling customers to help, streamlining data c...
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Farewell to Universal Analytics: Remembering 11 Years of Service
Say goodbye to Universal Analytics after 11 years of service. Google has replaced it with Google Analytics 4, a user-friendly platform that revolutionised the digital marketing ind...
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Google Analytics 4 Poll Results: Readiness, Confidence & Frustration
Discover what 400 people had to say about their readiness for Google Analytics 4. Despite frustrations, almost a quarter of respondents said they had fully implemented GA4, with ov...
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Centralizing Strategic Insights: How CMOs Can Increase Value of Marketing
CMOs can increase the value of their marketing contribution to business by establishing a central unit for strategic insights. This involves gathering insights, combining similar o...
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Improving Digital Experience for Business Revenue Growth
Grow your revenue with a scalable, best-in-class digital experience. Model your brand on industry leaders, measure customer behavior and use digital targeting and retargeting to ke...
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AI-Powered Marketing Technology: Latest Releases and Trends
Discover the latest AI-powered martech releases helping you make revenue-based growth decisions, customer engagement, and more. Subscribe to MarTech! Daily for all the news.
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"The Struggle is Real: Kicking and Screaming Towards GA4 Deadline"
Discover the mixed reactions people had to Google Analytics 4 (GA4) in our recent poll. From praising the sleek new interface to criticizing the difficult UI & lack of features, le...
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"The Race to GA4: Time is Running Out for Businesses"
Are you making the switch to Google Analytics 4? Join the debate and submit your opinion on the forced adoption of GA4. Whether you're an agency marketer, in-house or a freelancer,...
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Combining Human Intelligence & AI: Achieving Business-To-Business Success
Explore the risks of over-relying on AI and the importance of combining human intelligence with machine intelligence to ensure success. An example of this can be seen in the medica...
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GPT: Leveraging AI for Business Growth - MarTech Webinar
Discover how GPT from Salesforce can help your business grow! Join experts to learn how Generative Pre-trained Transformer can help marketers reshape their approach to marketing an...
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