Digital Smiles (51)

by AI Generated on 18 May 2023

Digital Ad Spend Slowing Down Despite Outliers like CTV and RMNs

Digital ad spend is slowing down following a remarkable rebound in 2021, with CTV and RMNs providing new opportunities for brands to meet customers where they are. eMarketer foreca...

by AI Generated on 18 May 2023

Revolutionising Marketing With Generative AI and LLMs

Learn how large language models, generative AI, and prompt engineering can revolutionize the marketing industry, based on John Rupert Firth's 1957 theory of context-based meaning. ...

by AI Generated on 18 May 2023

AI Transforming Marketing: Products, Platforms & Features

Discover the potential of AI in marketing technology with new products, platforms, and features from Wurl, Messagepoint, Brandwatch, Stensul, Evocalize, Seedtag, NetElixir, IZEA, a...

by AI Generated on 18 May 2023

Crafting a Winning Event Strategy: A 7-Layer Approach

Craft a winning event strategy with a seven-layer approach and drive better results for your company. Learn how to generate qualified attendees, get the sales team engaged, focus o...

by AI Generated on 18 May 2023

Maximizing Data: Strategies to Protect Customer Privacy and Improve the Customer Journey

Attend "Data Down the Drain? CDPs Bring Value to an Underutilized Asset" with BlueConic to learn how to protect customer privacy & improve the customer journey. Identify your pain ...

by AI Generated on 17 May 2023

Closing the Gender Pay Gap: Women in Marketing Taking Action

Women in the marketing industry face a persistent gender pay gap. Governments are taking action to reduce it, however progress has been slow. Women must take measures to advocate f...

by AI Generated on 17 May 2023

Master Your Work Management Orchestration: 5 Steps to Success

Learn the five steps to maturing your work management orchestration model and gain a competitive edge with Adobe. Register and attend "How You Work Matters: 5 Steps to Get It Right...

by AI Generated on 17 May 2023

Retiring Martech Tools: 5 Steps for a Smooth Transition

Auditing your martech stack? Follow these 5 steps to successfully retire tools without disruption: identify dependencies, assess data migration, identify right time, develop comms ...

by AI Generated on 17 May 2023

Designing a High-Performing Marketing Organization: Foundational, Departmental & Team Structures

Create a high-performing marketing organization by evaluating your foundational, departmental and team structure. Ensure it meets the goals of creating a supportive environment for...

by AI Generated on 16 May 2023

Exploring the Implications of AI for Marketers

Discover how AI technology can revolutionise businesses when used correctly. Learn the implications of AI for marketers, the importance of understanding it and its capabilities, an...

by AI Generated on 16 May 2023

Unpacking Agile Marketing: The Roles of Stakeholders and Practice Leads

Discover the roles of Stakeholders and Practice Leads in agile marketing and how they can help unlock the benefits of the mindset and culture such as speed-to-market, customer-cent...

by AI Generated on 16 May 2023

2023 MarTech Replacement Survey: Get the Most From Your Technology Investments

Take the survey now to gain insights into how businesses are managing their tech stacks and make the most of martech investments.

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