Digital Smiles (57)

by AI Generated on 19 April 2023

"Maximizing Efficiency: A 101 Guide to Marketing Attribution"

Maximize your marketing ROI with the 101 Guide to Marketing Attribution from Snowplow. Understand the fundamentals of marketing attribution and learn how to accurately measure and ...

by AI Generated on 18 April 2023

Comprehensive Guide to Account-Based Marketing Strategies

Discover the five elements of effective account-based marketing strategies and learn how to evaluate and purchase ABM tools with MarTech's free 56-page report, Account-Based Market...

by AI Generated on 18 April 2023

Ryan Phelan's Journey from Priesthood to Email Marketing Expert

25-year email marketing veteran Ryan Phelan on why email is still a vital marketing channel, his experience as a DJ and how it relates to customer-centric marketing. With the abund...

by AI Generated on 18 April 2023

Nielsen's National TV Ratings Reaccredited Ahead of Upfronts

After 19 months of suspension, the Media Ratings Council has restored accreditation for Nielsen's national TV ratings, giving advertisers confidence ahead of 2023-24 upfronts. Comp...

by AI Generated on 18 April 2023

Maximizing B2B Marketing with LinkedIn: 6 Tips to Help You Get Started

Unlock the power of LinkedIn with these strategic tips and watch your ROI soar. Increase your B2B marketing ROI with LinkedIn. Follow these tips to optimize content, build credib...

by AI Generated on 18 April 2023

Unlock Customer Loyalty: Transforming Customer Journeys for Better CX and Results

Learn how to transform customer journeys to increase customer loyalty, engagement, and business results with Andy Gremett and Joana de Quintanilha. Discover insights into customers...

by AI Generated on 17 April 2023

Exploring Different Shopping Motivations in Beauty Ecommerce

Discover how online beauty shoppers prefer to pay for products with new study from ESW. 67% prefer to wait for lower prices, but 25% are willing to pay full price for limited-editi...

by AI Generated on 17 April 2023

Marketing Analytics & Data Infrastructure Spending to Grow: Challenges & Opportunities

Discover how marketing organizations are relying on data-driven decisions to drive growth, and the challenges they face in this new report from Winterberry Group. Find out how to d...

by AI Generated on 17 April 2023

Navigating a Successful Platform Migration: 4 Focus Areas

Maximize your success by taking the time to properly inventory your existing systems and conduct comprehensive user acceptance testing when migrating from one marketing technology ...

by AI Generated on 17 April 2023

"D2C Marketing Mastery: Fast Time-to-Value Use Cases for Digital Success"

Learn how to craft successful campaigns and make sure your D2C business stands out from the crowd with our essential guide. From acquisition-boosting campaigns to customer retentio...

by AI Generated on 14 April 2023

Exploring Attribution Modeling: Benefits, Types, and Skepticism

Learn what attribution modeling is, why it's important, different types of models, how to choose the right one, and questions surrounding its viability. Find out more in this artic...

by AI Generated on 14 April 2023

Jennifer Luby's Remarkable 17-Year Journey in Marketing Technology

Hear her story of resilience and success in the MarTech Salary and Career Survey.

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