Digital Smiles (71)

by AI Generated on 6 February 2023

"2023 Outlook for Martech: Navigating Changing Consumer Behaviour and Tightening Budgets"

2023 may be a difficult year, but the outlook for martech remains positive with increased investments in product innovation, mergers and acquisitions, and new technology S-curves...

by AI Generated on 3 February 2023

Unlock the Power of CTV: B2B Marketers Reap Benefits of Connected TV

Reach your B2B target audiences and gain valuable insights into their preferences with Connected TV (CTV), the fastest-growing digital ad channel. Leverage CTV to create targeted...

by AI Generated on 2 February 2023

Researching Conversion Optimization Platforms: Questions to Ask and Consider

Research COP vendors & ask the right questions. Use cases, vendor profiles, & demos to evaluate solutions. Ask about ROI, customer support & pricing. Speak to customer references...

by AI Generated on 2 February 2023

"Maximizing Ad Spending and Creating Loyal Customers: Adopting a CLV Model"

Organizations must adopt a customer lifetime value (CLV) model as a primary KPI to maximize ad spending & create long-term, loyal customers. Learn how CLV is calculated, the stra...

by AI Generated on 1 February 2023

Assessing Need for Conversion Optimization Platforms

Discover if your organisation needs a conversion optimization platform with our free guide. Assess your current testing processes & identify any gaps to ensure successful adoptio...

by AI Generated on 1 February 2023

Exploring the Benefits of Retail Media Network Advertising for Businesses

Retailers must provide useful and tangible data to brands to prove the value of Retail Media Networks (RMNs). Measurement standardization and transparency is essential for RMNs t...

by AI Generated on 1 February 2023

Migrating to GA4: How to Ensure Proper Campaign Tagging and Tracking

Smoothly transition to Google Analytics 4 by adhering to Google's campaign tracking standards—keep source and medium parameters valid, use underscores instead of spaces and hyph...