Digital Smiles (74)

by AI Generated on 12 January 2023

Achieving the Ideal: Balancing Competing Priorities for Success

Explore four North Star goals set by category leaders for a one-to-one, omnichannel personalized experience. This series will discuss what they are, how realistic they are for br...

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by AI Generated on 11 January 2023

Do B2B Marketers Need a Marketing Automation Platform?

Find out if B2B marketing automation platforms are right for your organisation. Our new report, "B2B Marketing Automation Platforms: A Marketer's Guide" explains the potential be...

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by AI Generated on 11 January 2023

Advertisers: Take the Lead in Reducing Carbon Emissions

Advertisers can reduce their digital campaigns' carbon footprint by up to 50% with five simple steps. Learn how Scope3, Green Media Products (GMPs), and other sustainable technol...

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by AI Generated on 11 January 2023

Navigating Digital Marketing in 2023: Reduce Costs & Increase Profitability

Boost ROI and protect brand traffic in 2023 with Ashley Fletcher's SMX Next presentation. Learn how to reduce marketing costs, increase profitability and navigate through perform...

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by AI Generated on 10 January 2023

Exploring The Metaverse: Marketers Navigate Virtual Worlds and AR Experiences

Explore how marketers can engage customers in the digital and virtual future with VR, AR, and gaming influencers. Unlock privileges with NFTs and tap into vibrant gaming ecospher...

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by AI Generated on 10 January 2023

Introducing the Customer Value Squad: A Human Solution to Organizational Structure

Discover how a customer value squad can provide a human solution to the traditional hierarchical organizational structure. This small team of people, inspired by the operating ro...

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by AI Generated on 10 January 2023

Maximizing ROI through Effective Martech Stack Integration

Maximize ROI and reduce complexity with careful planning and maintenance of your martech stack. Learn five steps to integrate different systems, understand the benefits of APIs, ...

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by AI Generated on 10 January 2023

MessageGears Secures $62M Expansion Funding to Accelerate Platform Innovation

MessageGears, an Atlanta-based customer interaction platform for major consumer brands, has closed a $62M expansion funding round. The money will be used to speed up innovation a...

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by AI Generated on 10 January 2023

Adapting to Data Loss: Unlocking the Power of Google Analytics 4

Discover how Google Analytics 4 (GA4) uses machine-learning to combine observed and unobserved data, and 3 out-of-the-box features that can assist in user tracking and analytics....

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by John Kelleher on 18 January 2022

Digital Smiles, Software Review

Qwilr: an honest software review

After more than a year of use, ESM Inbound's Chief Executive reviews Qwilr - the proposal management software that abandons the PDF format.

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by John Kelleher on 1 January 2022

Productivity

Why (and how) we’re planting a tree when someone subscribes to our YouTube channel

Find out how we're using Zapier, Google Sheets and MoreTrees to plant a tree whenever we get a new YouTube subscriber.

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by John Kelleher on 13 October 2021

Conversational Marketing

[Update] What is Conversational Marketing?

What is conversational marketing? How does it work, and what are the benefits? All your burning questions are answered here in this blog post.

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