Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. In 2022, Black Friday online sales totaled over $9.12 billion and Cyber Monday sales totaled over $11.3 billion. For online businesses, it is very important to prepare for these days by using digital marketing services. Here are four digital marketing services businesses can use to prepare for Black Friday and Cyber Monday.
1. Start planning your email marketing campaigns. Start planning early, personalize your emails, offer exclusive deals, and track your results.
2. Optimize your website for search engines with SEO. Optimize your product pages for Black Friday and Cyber Monday keywords, create holiday-specific content, build backlinks, and track your SEO performance.
3. Use search engine marketing to reach new customers. Set a budget, choose the right keywords, create effective ad copy, and track your results.
4. Run paid social ads. Choose the right platform, target your ads, create engaging content, offer exclusive deals, and track your results.
By following these tips, businesses can run effective paid social ads to help them reach their Black Friday and Cyber Monday goals. It’s important to act now as the holiday season approaches and competition intensifies. Start refining your email marketing campaigns, optimizing your SEO, fine-tuning your SEM strategies and crafting eye-catching paid social ads. With these pillars in place, businesses will be well on their way to surviving and thriving during the holiday sales period.
Originally reported by Martech: https://martech.org/4-tips-to-prepare-for-black-friday-and-cyber-monday/
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