Amazon will run its yearly summer Prime Day promotions on July 11 and 12, offering discounts for Amazon Prime members. Competitors such as Target, Walmart, and Nordstrom will also court bargain-hunters online and in-store. This provides a great snapshot of ecommerce trends, which indicates that consumers are ready to buy online if the price is right.
Retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Target’s weeklong deals are exclusive to Target Circle members, while Walmart will provide early access to Walmart+ members before opening up deals to the public.
The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. Walmart and Target are well-positioned to capitalize on this with their ecommerce promotions, and by attracting foot traffic from habitual grocery shoppers.
Consumer electronics, household products, fashion and apparel, beauty and personal care, pets, and toys and games are the top product categories shoppers are considering this Prime Day. Consumers are willing to spend the time to hunt the best online deals, and they are ready to pounce on Prime Day if the price is right.
Inflation and lingering supply chain issues may impact sales, so retailers are promoting discounted store brands to appeal to price-conscious consumers. Hybrid shoppers who research online and are flexible about shopping online or in-store will have a wide variety of deals to choose from during Prime Day.
Originally reported by Martech: https://martech.org/ecommerce-trends-to-watch-for-this-prime-day/
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