Account-based marketing (ABM) is a powerful strategy that enables B2B marketers to target and engage with high-value accounts, deliver personalised experiences and drive revenue growth. To help you learn more about ABM and how to successfully implement it in your business, MarTech presents this alphabetical list of ABM experts to follow.
Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She hosts the GTM podcast and is co-author, with Travis Henry, of the book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has been named a LinkedIn Top Voice.
LinkedIn: Hillary Carpio (6k followers)
Pam is founder and vice president of marketing at Relentless Pursuit. She is the host of the podcast B2B Marketing and More With Pam Didner, and writes for The Guardian, Huffington Post and the Content Marketing Institute. She is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”
LinkedIn: Pam Didner (12K followers)
Twitter: @PamDidner (14.2K followers)
Website: PamDidner.com
Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. He is credited with inventing the ABM technology category and has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing. DM News named him Technology Executive of the Year in 2018 and 2019. His 13 years as CEO of Demandbase saw it named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. (out of 500,000 businesses) with a 98% CEO approval rating.
LinkedIn: CGolec (9K followers)
Jon is currently the CMO of Demandbase. Prior to that, he co-founded Engagio and Marketo (which Adobe purchased for $4.8 billion). He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”
LinkedIn: Jon Miller (17K followers)
Twitter: @jonmiller (21.5K followers)
Website: JonMiller.com
Declan is CMO at strategicABM, an ABM agency based in Madrid. He spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. He is also the host of the Let’s Talk ABM podcast and a frequent speaker at conventions.
LinkedIn: Declan Mulkeen (16K followers)
Mark is the founder and CEO of the ABM Consortium and the creator of the strategy known as ABM Orchestration. He is a contributor to the bestselling book, “The Social Employee,” and writes for Demand Gen Report and ABM In Action. Mark is also the committee chair for the Direct Marketing Association International ECHO Awards Board of Governors.
LinkedIn: Mark Ogne (7K followers)
Twitter: @markogne (20.6K followers)
Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. In this role, she is responsible for marketing strategy and execution of digital and customer experience programs that drive account engagement, pipeline, revenue, and business growth. She is a founding partner of Reaction, a global organisation investing in solving
Originally reported by Martech: https://martech.org/martechs-abm-experts-to-follow/
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