Reddit has launched a new tool – Keyword Suggestions – to help businesses with their ad targeting capabilities. This tool uses machine learning and natural language processing to generate relevant keywords and rank each suggestion by monthly Reddit views, while also filtering out unsuitable content. This will help advertisers display the most fitting ads to the most relevant Reddit users. This could save businesses time on keyword research, helping them increase the reach and efficiency of their campaigns.
Keyword Suggestions is available in the Reddit Ads Manager and is easy to use. It involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. It also analyzes the original context of each keyword to ensure that only those in a brand-safe and suitable environment are offered to advertisers.
For technology-savvy business professionals, Reddit’s Keyword Suggestions could be a great way to save time and boost the effectiveness of their campaigns. With this tool, they can access a list of new targeting possibilities with ease, helping them reach the right people with their ads.
Originally reported by Martech: https://martech.org/reddit-launches-ai-keyword-research-tool/
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