When it comes to driving traffic to a website, search engine optimization (SEO) is a powerful strategy. To get the most out of enterprise SEO software, it's important to research individual vendors and their capabilities. When considering different vendors, there are important questions to ask. For example, how easy is the platform to use? Does the vendor understand your business and marketing needs? Are they showing you the “must-have” features? Is the reporting actionable?
Questions related to data should also be asked. How does the platform calculate search volumes? Can it track millions of searches, visits, and site pages? Does it support international search and can it make hreflang coding recommendations? How does it track and report on SERP features? Does it offer competitive intelligence and robust, flexible reporting options? What meta-information can be made available via API? Does it have a workflow that allows you to coordinate marketing, content, web development, and social media teams? How long is the onboarding process and what kind of ongoing support and client engagement will the account team provide? What new features are being considered and what is the long-term roadmap?
By asking these questions, you can ensure that the platform you choose fits your requirements and can help you to accurately calculate ROI. Exploring the capabilities of vendors such as Semrush, Ahrefs, Brightedge, Conductor, and more, can help you to make the best choice for your business.
Originally reported by Martech: https://martech.org/12-questions-to-ask-seo-platform-vendors-during-the-demo/
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