Today, Salesforce announced a suite of new embedded apps and integrations designed to expand the reach of their Commerce Cloud across marketing, sales and service channels. The goal is to enable customers to create purchase experiences from any location. This move reflects the growing trend of allowing customers to convert from wherever they happen to be, and the shift away from traditional channels that require customers to transition to a different platform for purchases.
The new capabilities include Reorder Portal, an automated personalised tool for repeat buyers that uses Next Best Actions powered by Einstein AI; Order Support, which identifies sales opportunities and product recommendations during customer service interactions; Pay Now, a new Salesforce Payments feature which allows customers to convert immediately in the digital channel they’re already using; and Snapchat for Commerce, which creates ads on the Snapchat platform and enables customers to convert while using the app.
Michael Affronti, GM and SVP of Commerce Cloud, said: “With the latest Commerce Cloud apps for sales, service, and marketing, businesses can take an all-encompassing approach to commerce, transforming every customer touchpoint into a transaction opportunity.”
These new features from Salesforce demonstrate the increasing importance of enabling customers to convert wherever they are. By providing a range of integrated solutions, businesses can ensure that customers have a smooth and seamless purchase experience.
Originally reported by Martech: https://martech.org/salesforce-announces-new-commerce-cloud-integrations/
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