Salesforce is set to increase its prices by an average of 9% in August 2023, the company announced yesterday. This will be the first price hike in seven years, affecting Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. The new list prices will be Professional Edition $80 (up $5), Enterprise Edition $165 (up $15) and Unlimited Edition $330 (up $30).
The hike comes after a $20 billion investment in R&D, and the launch of AI-powered tools such as AI Cloud, Einstein GPT, Sales GPT and Service GPT. This follows similar increases from companies such as Microsoft and Apple.
Although a 9% increase after seven years doesn't seem unreasonable, considering the improvements Salesforce has made to its products, businesses should review their contracts and consider renewing early to lock in the old pricing. This is also a great opportunity to review existing tech and be sure you need everything you're paying for.
Originally reported by Martech: https://martech.org/salesforce-raising-prices-next-month/
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