Software giant SAP has announced a new Commerce Cloud composable offering, providing merchants with more choice and flexibility between the complete Commerce Cloud package and individual applications and services. The company has also announced new headless composable storefronts for various verticals, and is collaborating with partners such as Contentful, Coveo, and Akeneo to offer additional features and services. This signals a shift away from traditional, all-in-one solutions, towards composability, which enables businesses to tailor their commerce solutions to their specific needs.
Composability provides businesses with the freedom to choose from SAP and partner applications served on the Commerce Cloud platform. This offers a more agile, customised approach to commerce, compared to comprehensive buy-in to Commerce Cloud, which includes order management, PIM, content management, personalisation, and engagement tools.
SAP's initiative reflects an increasing trend towards composable digital experiences and commerce, as businesses recognise the limitations of all-in-one solutions. By offering businesses more choice, SAP is demonstrating its commitment to the digital commerce and CX categories.
Originally reported by Martech: https://martech.org/sap-moves-to-a-composable-commerce-offering/
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