Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become increasingly critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. To make the right decision, it’s important to understand the key drivers pushing companies to adopt MAPs and identify the must-have features like predictive analytics and AI-based recommendations.
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Originally reported by Martech: https://martech.org/compare-10-top-marketing-automation-platforms-2/
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