Good governance is essential for making sure a Digital Asset Management (DAM) system meets its goals during implementation and for future use. According to John Horodyski, Managing Director of Salt Flats and MarTech contributor, DAM governance is more than just a set of rules. It requires a cultural presence in the organisation and involvement from three main tiers of stakeholders – the System and Data Users, Executive Leadership and the Governance Council.
System and Data Users are the team members who use the DAM regularly and provide feedback on the processes and workflow. Executive Leadership are at the top of the governance structure and are responsible for long-term strategic planning and monitoring the system. The Governance Council, in the middle of the structure, receive goals from the Executive Leadership and feedback from the System and Data Users. They manage a range of responsibilities related to DAM processes, including strategic planning, metadata and taxonomy, workflow management, KPIs, system updates and DAM training.
Aside from people, there are four main components of a future-proof DAM: Data, Technology, Process and Governance. It is essential to get the balance right between all of these components if the DAM is to be successful in the long term.
Originally reported by Martech: https://martech.org/how-to-structure-digital-asset-management-governance/
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