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Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons. Expertise and experience, an objective perspective, strategic guidance, change management, data and analytics, and continuous improvement are all important factors to consider when selecting a consultancy.
A CMO for an ecommerce home goods business might refine the prompt to ask for a list of typical ecommerce/customer experience transformation challenges and a list of questions for prospective consultancies. Typical challenges might include scalability, inventory management, user experience optimization, personalization, mobile optimization, omnichannel integration, data analytics, and customer support and engagement. Questions for prospective consultancies might include their past experience with ecommerce/customer experience transformation projects, scalability approaches, user experience optimization strategies, and personalization tactics, among others.
When selecting a consultancy, it is important to conduct thorough research and consider your specific business needs. To stay up to date with the latest martech news and trends, subscribers can get MarTech! Daily in their inbox for free.
Originally reported by Martech: https://martech.org/getting-help-with-customer-experience-transformation-best-of-the-martechbot/
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