Good marketing is all about conversation. In today's digital age, it's no longer about simply speaking to your customers, but engaging them in meaningful dialogue. This requires an understanding of who your audience are and what they want. Platforms like Semrush, Ahrefs and Google Analytics offer a wealth of data, but nothing compares to real human data. To get a better understanding of your customer's needs, use Adele Revella's '5 Rings of Buying Insight', which are Priority Initiative Insight, Success Factors Insight, Perceived Barriers, Decision Criteria and Buyer's Journey.
Today's customers also want to feel connected to the companies they buy from. To make this connection, you must create content that meets their needs and resonates with them. As well as providing real value, you must be honest and authentic, and create a community around your brand. AI is also increasingly being used in marketing, and is powering advertising, content production and search. AI tools can help, but must be used in conjunction with human insight.
To succeed in marketing, you must start conversations with your customers and focus on meeting their needs. Be honest, be real, and be a part of the community. Don't just trust the tools – use your brain, inject your culture, and always double-check your information. Do this and you will create a devoted fan and customer base who need you as much as you need them.
Originally reported by Martech: https://martech.org/going-back-to-basics-marketing-as-a-conversation/
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