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Strategic Planning for Email Marketers: Enjoying a Vacation and Preparing for the Holidays

It’s undeniable how great vacations can be, especially for email marketers who have been busy all year. But the key to having a successful holiday is to plan ahead and ensure a smooth transition back into work life. Before leaving, ensure that all loose ends are tied up, and delegate responsibilities to others in order to truly disconnect. During your vacation, it is also important to set strategic goals and think about how to leverage AI in the email program. Additionally, it is a good opportunity to consider how to prepare for the upcoming holiday season. With the right plan, email marketers can enjoy their time off and come back refreshed and with a clear perspective.

Originally reported by Martech: https://martech.org/email-marketers-whats-on-your-vacation-to-do-list/
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