The Power of Integration Partnerships: Unlocking Sustainable Growth

When discussing marketing partnerships, co-branded products, referral partnerships and agency-client partnerships are some of the first things that come to mind. However, the digital-first marketing landscape demands more from partnerships than ever before. Collaborating with the right integration partner offers many advantages, from increased sales to seamless integrations.

Up to 94% of technology executives recognise the importance of partnerships for their strategic approach, according to Harvard Business Review. Microsoft's partner ecosystem accounts for 95% of their commercial revenue, with 7,500 new partners joining each month, and Zoom's channel partners contributed 40% of their business in Japan and over 70% of their business with the U.S. Federal Government in 2021. Integration partners are trusted advisors who provide valuable advice and insights to optimise processes and identify opportunities.

Partnerships grant companies access to specialised knowledge and expertise, driving innovation and giving them a competitive edge. Additionally, collaboration with the right integration partner amplifies brand reach and helps companies access a wider market. They also reduce risk, streamline workflows and enable seamless data integration. Moreover, integration partners customise solutions according to business needs and provide on-going support and customer success. Overall, integration partnerships foster knowledge-sharing, learning and innovation, helping companies stay competitive and create meaningful partnerships that drive sustainable growth and success.

Originally reported by Martech: https://martech.org/the-value-of-integration-partnerships-why-finding-the-right-partner-matters/
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