At Optimizely's user conference last year, tensions arose between a holistic approach towards digital experience and the recognition that customers wanted to combine Optimizely's offerings with third-party solutions. In response, Optimizely announced Optimizely One, an all-in-one operating system for marketers. We spoke to CMO Shafqat Islam, Senior Marketing Specialist Melissa Marmion at Indeed, Conversion Rate Optimization Manager Ashley Anderson at Aura, EVP and Chief Customer Officer Chad Wolf, and Head of Marketing Content Operations Jay Manciocchi at BMC software, to understand how customers' needs have shaped Optimizely's platform and offerings.
Optimizely One offers a suite of products to serve enterprises, such as Zoom, with an all-in-one solution. It also provides mid-market and small businesses with Total Cost of Ownership (TCO) advantages. Its Experiment Collaboration dashboard offers full, cross-organization visibility into the use of Optimizely's experimentation capabilities and hypotheses, as well as progress.
Optimizely's Content Management Platform (CMP) was acquired when the company purchased marketing orchestration platform Welcome. CMP aggregates the output of widely distributed content teams into unified workflows with full visibility. This has led to more operational rigour, content governance standards, and cost savings.
Optimizely's AI offerings, now known as Opal, include existing capabilities such as content and product recommendations, as well as new genAI features. The company has also partnered with AI-powered enterprise content creation platform Writer, allowing customers to insert Writer's capabilities into the Optimizely workflow. Optimizely has also left the option open for customers to plug in their own AI models.
Optimizely's platform and offerings have been shaped by customer needs, resulting in a unified workflow for marketers. This has enabled enterprises to save time and money, as well as enhance the customer experience.
Originally reported by Martech: https://martech.org/optimizely-a-unified-workflow-for-marketers-2/
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