Persuasion is at the heart of so much of what marketers do, no matter what channel they work in. In this article, Kath Pay takes a deep dive into writing prompts for a generative AI-created campaign brief. Combining Robert Cialdini’s seven principles of persuasion with cognitive biases, Kath explains how to write message copy that both speaks to the customer and helps them make decisions that are beneficial for the marketer. Kath explains how to use ChatGPT, Google’s Bard and other large-language model tools with effective persuasion tactics to become a true marketer. She also reviews the need to be specific when writing a prompt for a campaign brief, how to choose a persuasion principle/cognitive bias and the importance of testing the results. By combining generative AI with effective persuasion strategies, marketers can create unbeatable A/B tests that will help them achieve their desired outcomes.
Originally reported by Martech: https://martech.org/the-perfect-combination-genai-and-persuasion-strategies-for-unbeatable-a-b-tests/
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