Unified GenAI Marketing Solution: Accelerating Creative Campaigns in Business

Aimed at technology-savvy business professionals, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud, designed to accelerate the development and execution of creative marketing campaigns. Typeface is a generative AI-powered content creation solution, while GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is designed to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

The unified GenAI Marketing Solution enables the following capabilities: customer profiling based on customer data from BigQuery’s set of ad, sales, consumer and product data; creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets; personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments; and performance monitoring using GrowthLoop’s ROI and A/B testing metrics.

The need for speed and agility in today’s marketing is at odds with the need to shift from solution to solution, and expensive enterprise-targeted martech suites can’t provide a magic wand to bring all the elements together. That’s why it’s encouraging to see vendors with complementary solutions collaborate to create a unified workflow based on a powerful cloud solution and its extensive datasets.

The new solution is currently in private preview for BigQuery users. “Collectively, we’re addressing a fundamental challenge that enterprises have grappled with for years–the ability to consistently tell their stories and engage with customers with compelling content quickly,” said Abhay Paransis, founder and CEO of Typeface, in a release.

For business professionals looking to accelerate their marketing career with generative AI, the GenAI Marketing Solution is a great option, as it offers an end-to-end workflow for quickly creating and executing creative marketing campaigns. The solution is currently in private preview for BigQuery users, so those interested should keep an eye out for the public launch.

Originally reported by Martech: https://martech.org/new-genai-marketing-solution-rolled-out-on-google-cloud/
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