Optimisely is a unified workflow platform for marketers, offering a holistic OS, web experimentation and testing tools, CMS, DAM, AI capabilities, and more. The platform was designed to meet the needs of both low-maturity customers and enterprise customers, and to offer choice and flexibility. Customers such as Zoom, Indeed, and BMC Software have used Optimizely to create a unified workflow, drive ROI, and improve the user experience. Optimizely One, Experiment Collaboration dashboard, and Opal and Writer AI initiatives have been launched to further assist customers. Companies of all sizes have been able to benefit from Optimizely's unified workflow offerings.
Originally reported by Martech: https://martech.org/optimizely-a-unified-workflow-for-marketers/
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