Master data management (MDM) is a powerful tool for businesses to unlock new avenues of growth, make informed decisions and drive efficiency. In this episode of Dun & Bradstreet's sponsored series, "Data Makes the Difference," Gurpinder Dhillon, Dun & Bradstreet's vice president of master data business, and Kim Davis, editorial director of MarTech, explain the core principles of MDM and how it can help organisations reap the benefits of accurate and up-to-date information.
MDM can be seen as the librarian of an organisation's data. It eliminates inconsistencies and redundancy, allowing teams to focus more on revenue generation than data management. Furthermore, it helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information.
Dun & Bradstreet is a leading global provider of business decisioning data and analytics. Founded in 1841, it enables companies of all sizes to improve their performance by providing them with insights that help them accelerate revenue, reduce costs, mitigate risk and transform their businesses.
By listening to the podcast, technology-savvy business professionals can gain an in-depth understanding of how MDM can help them unlock the potential of their data and propel their businesses to success. To learn more about MDM, tune into other episodes in the series here.
Originally reported by Martech: https://martech.org/unlocking-business-success-with-the-power-of-data-management/
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