Personalised marketing isn't just a trend; it's a cornerstone strategy for businesses aiming to build deeper connections with their audiences. AI and personalisation are rapidly reshaping marketing, enabling brands to offer hyper-personalised interactions that resonate on an emotional level. This shift is particularly important in the SaaS industry, where diverse markets demand targeted messaging. To illustrate, Regpack, a payment and registration solution, partnered with Webeo, experts in B2B website personalisation, and saw a 565% increase in site conversion, 302% rise in average time spent on the site and 30% drop in bounce rate. AI is the architect of a new era in marketing, creating experiences that are constantly evolving in response to consumer behaviour. For example, Calian IT & Cyber Solutions offer tailored services to their retail clients, understanding their crucial holiday planning cycles and addressing the needs of lean corporate IT teams. For brands to thrive, they must embrace and continuously innovate this shift towards personalised experiences, creating not just a product or service, but a narrative that customers feel a part of. Those who master the art of personalisation will lead and redefine the marketing landscape.
Originally reported by Martech: https://martech.org/how-ai-can-help-create-bespoke-customer-experiences/
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