Changes in measurement and attribution are forcing advertisers to evaluate the effectiveness of their ad placements and assess the reliability of their tracking and measurement systems. To help companies understand the potential of AI to improve their marketing efforts, Pecan AI is hosting a webinar called "From Clicks to Conversions: Drive Performance with Marketing AI". The webinar features industry experts Bhanu Bhardwaj, Bryan Karas, and Yehonathan Barnea, and will explore how AI can be used to unlock customer potential and boost campaign performance.
Bhanu Bhardwaj is the media and data science leader at Meta, a company focused on helping businesses make the most of their data and drive profitable customer relationships. Bryan Karas is the CEO of Playbook Media, a company specialising in helping brands and agencies build and manage successful digital campaigns. Yehonathan Barnea is the VP of customer success at Pecan AI, an AI platform enabling brands to create personalised customer experiences and drive growth.
The webinar will discuss how AI can be used to improve customer engagement, optimise marketing budgets, and maximise ROI. Topics that will be covered include AI-driven segmentation of customers, personalisation of content, and automated decision-making. Attendees will learn how to use AI to create a unified customer experience, measure campaign performance, and make data-driven decisions.
The webinar will be presented by Pecan AI and is open to all technology-savvy business professionals. Register today to gain insights from these three industry experts on how AI can help drive performance in marketing.
Originally reported by Martech: https://martech.org/from-clicks-to-conversions-drive-performance-with-marketing-ai/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.