Artificial Intelligence (AI) is a hot topic across various industries today, and it is no surprise that it has the potential to offer a range of benefits for advertisers. AI tools promise time-savings, allowing marketers to quickly generate keywords, headlines and body text for a variety of digital channels. However, human supervision is still needed to ensure the generative language is compliant and safe. AI tools can help with the last mile of creative output, but cannot replace the quality of a human’s work. Automation can help businesses become more efficient and profitable, reducing the risk of costly human error. If you are curious to explore how AI can be used in digital advertising, there are a range of tools available to help you scale and achieve success.
Originally reported by Martech: https://martech.org/how-to-use-ai-in-digital-advertising/
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