Digital platforms that focus on conversation provide a unique extension to performance campaigns, due to their increased trust and authenticity. Such platforms offer advertisers a roadmap for leveraging features like keyword targeting, auction pricing, and CPC strategies to improve their performance.
Josh Zimmerman, Senior Manager of New Business Partnerships at Reddit, will present an informative session at SMX Next on how to use platforms like Reddit to target campaigns to align with the diverse passions and interests of its users. Attendees will learn how Redditors use communities and conversations to make more informed purchasing decisions, gain insight into different targeting options, and design and implement campaigns within the context of discussions surrounding their brand.
By attending the session, advertisers will have an advantage of targeting within the context of authentic conversations. This will enable them to reap the benefits of conversation-based performance campaigns, such as increased trust and authenticity, more informed purchasing decisions, and better alignment with the interests of their target audience.
Originally reported by Martech: https://martech.org/advertising-performance-in-the-context-of-conversation/
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