Generative AI is a revolutionary technology that is changing the way businesses and consumers interact with data and content. From AI-generated text and videos to personalized images, the possibilities are endless. Savvy marketers can now use AI tools to create content quickly and efficiently, making them more productive and allowing them to scale personalized content across their digital channels.
In this guide, we explore two distinct flavors of generative AI – text-based content tools and visual content tools. We look at popular AI tools such as ChatGPT, Midjourney, and DALL-E, and explain how to use them to generate content. We also look at AI video editing tools such as GlossAI.co and Lately.ai, which can help marketers save the time and cost of paying a video editor to do the job.
We also discuss the immense value of generative AI, beyond just productivity. AI tools can be powerful co-creators and help with the strategic development of marketing campaigns, market research, and community building. We provide practical steps to becoming an AI power-user, with a series of hands-on exercises, video tutorials, and challenges.
Generative AI is a valuable tool that marketers can use to help drive engagement and create personalized content quickly and efficiently. We hope this guide helps you make the most of these powerful new tools and puts them to work for you and your organization.
Originally reported by Martech: https://martech.org/the-rise-of-generative-ai-a-marketers-guide-to-textual-and-visual-ai-content/
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