Generative AI could have a transformative impact on product reviews and consumer engagement with e-commerce websites. A survey by Bazaarvoice revealed that 68% of consumers feel unsure about what to share in their reviews, while 67% would be open to using AI assistance when writing them. 45% would fully trust an answer generated by AI immediately, and 36% would maybe trust it. Similarly, 49% of consumers would be interested in using generative AI to help them write a better product review.
However, adoption of generative AI is still in its infancy, with only 36% of people saying they have used it. This week, several martech providers have launched new AI-powered features and updates to help businesses take advantage of this technology. Survey Monkey’s Build with AI is a new capability that enables users to create surveys by writing ordinary language prompts. Grammarly has added a feature that detects a user’s unique writing style and creates a personal voice profile. Aprimo has added two new features: AI Content Coach and AI Content Detection. Duda’s AI Assistant is an AI-powered SEO automation tool, while Scorpion’s Connect with AI Chat provides local businesses with a natural language conversational AI chatbot.
iSenseHUB has a new AI-powered Website and Landing Page Generator, Ipsos’ Ipsos RISE is a platform for modern brand, risk and reputation management, Launch Cart’s LaunchADS.AI is an advertising platform and Autoflow has a generative AI email builder. Kochava’s Kochava AI Prompt and Inuvo’s Audience Discovery Portal 2.0 also offer AI-powered capabilities, while Amazon Ads’ beta version of a generative AI solution for image generation enables brands to produce lifestyle imagery for their ads. With the latest AI-powered martech releases, features and updates, businesses have the opportunity to leverage the power of generative AI to create engaging and personalised content.
Originally reported by Martech: https://martech.org/the-latest-ai-powered-martech-releases-features-and-updates/
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