Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. This update is of particular interest to advertisers as they’ll have access to insights into landing page, user conversion, page location and session conversion rates by event data. This data will help them to make more informed decisions about ad placements and campaigns. To access the new fields, users must refresh their GA4 data sources.
To help ease the transition from UA to GA4, here are four tips:
1. Click on ‘Data Sources’ in their Looker Studio account.
2. Select the GA4 source you wish to update and select the ‘Refresh Fields’ button in the bottom left corner.
3. A new window will then pop up on your screen with all 170 new fields listed.
4. Click on ‘Apply’.
The new fields will then appear in your existing reports. The number of new fields your account has access to will depend on how many conversion events you have.
To help you get the most out of your stack, take MarTech’s 2023 Replacement Survey. Additionally, the series ‘Getting Started with Google Analytics 4’ offers an in-depth guide to setting up goals, website, data-driven attribution, customized insights, events and conversions, UTM tagging, GA4 Setup Assistant part 1 and 2 and channel groups.
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Originally reported by Martech: https://martech.org/looker-studio-releases-ga4-connector-update-with-170-new-fields/
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