Data is the key to financial resilience and success in the modern age. In order to maximize revenue and profitability, marketers must utilize advanced analytics and first-party data, such as customer and marketing data and web analytics data. Enter predictive analytics, a powerful tool that uses AI technologies to enhance search performance.
Matt Zeiger, VP of Technology at Adlucent, spoke in the SMX Next session about how to use first-party data to create predictive models. He showed attendees how to activate these models on Google Ads campaigns to achieve the best possible outcomes.
Zeiger outlined the importance of cloud technology for insights, how to optimize performance media campaigns, and why data-backed decision-making is essential for business efficiency.
After attending the session, marketers were well-equipped to use predictive analytics to navigate complex AI-driven marketing and achieve success.
Originally reported by Martech: https://martech.org/ai-is-only-as-smart-as-the-data-you-feed-it/
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