To decide if your company needs a platform for email marketing at the enterprise level, you need to consider a range of factors. These include the skills of your staff, the data stored in disconnected silos throughout the organisation, the need to comply with data privacy regulations, C-level buy-in, staff training and KPIs. You should also ensure you have realistic expectations and understand the role of email marketing and the platforms available. By addressing these questions, you can decide if a platform for email marketing at the enterprise level is the right choice for your business.
Originally reported by Martech: https://martech.org/how-to-decide-if-you-need-an-enterprise-email-marketing-platform/
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